The keyword you choose when you set up a new GiveSmart event can have a vital impact on the overall success. This document will cover keyword best practices, common mistakes, and help you determine the extent to which your keyword selection will impact your event.
For the method to create a keyword, click here.
Keywords cannot contain spaces or special characters. They can only use numbers and letters. A good keyword is ideally:
- One word
- Example: "IMPACT", "WATER", "ELEPHANT", etc.
- Easy to Spell
- Easy to Remember
- Not likely to auto-correct
Examples: "run4change", "help4homes", "gala2022", etc
We have seen too many organizations' keywords fail because of simple guidelines not followed. To avoid most potential keyword issues avoid the following:
- When two words are used together, without the use of a number
- Why? Because your phone will auto-correct to add a space to separate the words. If this happens, the GiveSmart system will only read the first word in the sequence as the keyword. If the first keyword in the sequence ("give") happens to be owned by another organization, your donor will be directed to their donation page! We know you don’t want this, so please be sure to avoid two word keywords -- unless a number is included -- to prevent auto-correct from separating the sequence into multiple (key)words.
- Examples: "runforchange", "funforkids"
- Acronyms are not ideal keywords.
- Why? Because they are likely to auto-correct.
- Example: The keyword "rdn" auto-corrects to "run" or "ran"
A GiveSmart site or order form can be shared or accessed multiple ways:
- It can be embedded on any web page
- It can be accessed by sharing its unique link
- It can be accessed by texting your chosen keyword to a shortcode
For any event, the extent to which the keyword you select matters depends entirely on how you intend to promote your campaign.
- If you are intending to simply embed an order form on your website, the keyword will not matter to your end-user, because they will never text the keyword to access the form. They can simply go on your website and access the form there.
- If you are doing an email campaign and plan to only promote the site through emails, the keyword will not be relevant because your email recipient can simply click on a link in an email to access the site.
- Facebook or Social Media campaign? Again, the keyword will not be relevant if you are planning to solely share the link within your posts.
The keyword matters most when you are:
- Designing a site for an event (online, in-person or virtual)
- Example: "Please pull out your phones and text GIVE to 76278"
- Promoting a keyword on printed materials
- Example: Table tents, banners, posters, direct mail, etc.
- Doing a video call-to-action with the keyword displayed on screen
- Any event where you want your supporters to have the ability to register or gain quick access to the site by texting in the keyword
Keywords are not case-sensitive. No matter how you show them in printed materials, presentations, social media, videos, and more, they will work if the person types them differently ("Give" can be typed as "give", "Give", and "GIVE" and work)